Logo SOMA

The event where fitness decisions are made

10-11-12 Junio 2027
IFEMA MADRID

Why you should be there?

SOMA is a meeting point for fitness centre managers who want to evolve. If you are an owner, director or manager of a fitness centre, SOMA is your event. This is where you come to see, ask questions and negotiate with confidence. SOMA gives you real-world context, access to key industry players and the right environment to align your products, operations and member experience.
View SOMA/Congress
View SOMA/Exhibitors

1

Discover everything the industry has to offer for your center

Discover at SOMA the latest trends driving the growth of the sector At SOMA, you’ll be able to explore implementations such as:

  • Complementary services that increase your return on investment
  • New formats that create value and build community
  • Hybrid models (on-site + digital) that adapt to any type of user

2

Compare suppliers, solutions, and equipment

SOMA brings together the entire fitness and wellness offering in a single space. A showcase where you can see everything the market has to offer.

  • See how equipment is integrated in a real context
  • Evaluate the customer experience for yourself
  • Compare solutions with clear criteria and reduce risk
  • Understand the impact of applied technology in your day-to-day operations

3

Management and center business model content

Fitness is evolving, and so are the challenges of managing it. Access the best talks led by today’s key industry players. We offer you:

  • Strategy and evolution of the fitness center business model
  • Profitability per square meter and space optimization
  • Member loyalty, retention, and experience
  • Team structure and operational efficiency
  • Consumer trends: what users are looking for, how they decide, and what they value

4

Connect with those leading the change

Networking at SOMA means sharing experience, opportunities, and passion. Make decisions, build partnerships, and learn from a community that never stops growing.

  • Talk about management—what truly works
  • Make connections that open doors to collaborations and new opportunities
  • Get a first-hand view of how others are solving similar challenges

What will you find?

200 companies

Industry leaders and distributors.

14,000 visitors

The ecosystem connecting the fitness industry.

+120 talks

At SOMA/Congress

+10.000 m²

Exhibition Space

SOMA is the tool that makes real change possible in your center, with a clear impact from day one:

  • Adjustments to service offerings and suppliers
  • A new perspective on space usage and user experience
  • Clearer decisions when it comes to your investments
  • Improvements in community building, as well as in the sporting experience within your center
 

If you manage a sports center, coming to SOMA is not about just looking.

It’s about making decisions.

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